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Affiliate Programs > Epc (Average Earnings Per (100) Clicks)

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Epc (Average Earnings Per (100) Clicks) Defined

EPC is the method used to gauge the relative performance of different affiliate programs, and of different ad creatives within each affiliate program. Some affiliate networks, such as Commission Junction, define EPC as “average earnings per 100 clicks”. The EPC is calculated by dividing the commission earned by the number of clicks required to generate that commission (times 100 for Commission Junction).

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